There is no such thing as great wisdom in the world, just as there is no such thing as talent. What exists is triviality. If you keep doing repetitive things, you become an expert; if you do repetitive things with special focus, you become a master.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
