And we also suck in messages from everything from the television, to advertising, to marketing, etc. These are hugely powerful forces that define what we want and how we view ourselves. When we're told that banking is a very respectable profession, a lot of us want to go into banking. When banking is no longer so respectable, we lose interest in banking. We are highly open to suggestion.
"A book is a fragile creature, it suffers the wear of time, it fears rodents, the elements and clumsy hands. So the librarian protects the books not only against mankind but also against nature and devotes his life to this war with the forces of oblivion."
