It's the rewards we want. It's a new way of looking at luxury goods. The next time you see somebody driving a Ferrari, don't think, "This is somebody who's greedy." Think, "This is somebody who is incredibly vulnerable and in need of love." Feel sympathy, rather than contempt.
The great question which, in all ages, has disturbed mankind, and brought on them the greatest part of their mischiefs, has been, not whether there be power in the world, nor whence it came, but who should have it.