In a way, I've got some bad news, particularly to anybody who's come to Oxford from abroad. There's a real problem with snobbery, because sometimes people from outside the U.K. imagine that snobbery is a distinctively U.K. phenomenon, fixated on country houses and titles. The bad news is that's not true. Snobbery is a global phenomenon; we area global organization, this is a global phenomenon. What is a snob? A snob is anybody who takes a small part of you, and uses that to come to a complete vision of who you are. That is snobbery.
There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed.