Greatness is not this wonderful, esoteric, elusive, god-like feature that only the special among us will ever taste. It’s something that truly exists in all of us.
'Jeff, what does Day 2 look like?' 'Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.' To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest Day 2 for decades, but the final result would still come.