Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.
"There are two occasions when the sacred beauty of Creation becomes dazzlingly apparent, and they occur together. One is when we feel our mortal insufficiency to the world, and the other is when we feel the world's mortal insufficiency to us."