There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery.
I was asked to act when I couldn’t act. I was asked to sing ’Funny Face’ when I couldn’t sing, and dance with Fred Astaire when I couldn’t dance - and do all kinds of things I wasn’t prepared for. Then I tried like mad to cope with it.