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The best innovations are often the simplest solutions to the most persistent problems.

最好的創新往往是對最頑固問題的最簡單解決方案。

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

戰略是關于做出選擇和權衡；是關于刻意選擇與眾不同。

The companies that succeed are those that turn non-consumers into consumers.

成功的企業是將非消費者轉變為消費者的企業。

In business, the biggest risk is not taking any risk.

在商業中，最大的風險就是不冒任何風險。

True innovation starts with understanding the job the customer needs to get done.

真正的創新始于理解客戶需要完成的任務。

The most dangerous strategy is to compete with rivals on their own terms.

最危險的策略是以競爭對手的條件與他們競爭。

Great leaders don't just manage resources; they create new markets.

偉大的領導者不僅管理資源，還創造新市場。

Disruption is not about technology; it's about business models.

顛覆與科技無關，而與商業模式有關。

The best way to predict the future is to create it.

預測未來的最好方式就是創造未來。

Innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.

創新不是對每件事都說“是”，而是對除最關鍵功能外的一切說“不”。